Bridge Yoga is a non profit organization that focuses on providing yoga for individuals with cancer embracing survival. The brand strategy aims to build a sense of community where individuals can feel at ease, understood, and connected to others. The brand identity has a balance between boldness for motivation and the incorporation of soft curves and patterns to evoke a humanistic and welcoming feel. This brand embodies values of kindness, strength, bond, friendliness, and positivity. We were responsible for the rebranding of 'Bridge Yoga'.