Picme
Strategy | Branding | UX|UI | Web Development

A photo-based dating app for GenZ that auto generates conversations based on your cell phone photos. Online dating sucks and GenZ’ers are particularly shy when starting conversations. The market is commoditized and people expect standard features (likes, super likes, etc), but also crave differentiation. Created an experience that mixes elements of familiarity, but also makes the main benefit of the app clear (interest based conversations and clues).