AccessCovid.com

Concept • Branding • UX/UI • Webflow Implementation
ZóCALO HEALTH

A Virtual family medicine service specifically for Latinos that provides same day appointments for the whole family and an expert to help you navigate anything we can’t treat directly

Zócalo Health offers same day virtual health care appointments and health care navigationassistance for a flat rate fee.

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CREATIVE DIRECTION & DESIGN SYSTEM

Initially both institutions wanted to lead with their own design guidelines.

Given the urgency of the project and the potential issues with conflicting approvals, I decided to create a new (neutral) creative ground that both clients could agree with. This allowed us to create a new identity for the project and to move intentionally fast.

EXPLORATIONS

We looked at the most renowned websites in public health , but most were too serious and crowded. 

We explored illustration, but despite being fun it wasn’t perceived as serious enough by our audience.

WIREFRAMING AND PROTOTYPING

We started  wireframing on Figma to test basic flows and come up with the information architecture. This also helped to familiarize the (non technical team) at UCSF with basic design processes before moving on to final design and implementation on Webflow.

FEEDBACK & VALIDATION

Received feedback from Doctors, Researchers, Admin Employees and Engineers in two countries. 

Simplified the process to prioritize feedback from power users and doctors and managed the process on a shared Google Doc.

Ultimately, alignment came from building trust with key stakeholders and finding a key partner / lead on each team to work with.

RESULTS

The website has been used across medical communities in the US and Latin America (it’s primary markets).

Reception within the medical community has been strong and there are plans for a phase 2 with a stronger focus on educating users as well as integrating an AI-assisted bot to help with preliminary diagnosis.

LIVE SITE
Concept • Branding • UX/UI • Webflow Implementation
YUVO 

Yuvo supports the Community Health Centers (CHCs)and
Federally Qualified Health Centers (FQHCs) across the country
providing quality care to those who need it most.

Yuvo’s administrative services and managed-care contracting engine provide you with the foundation needed to reach more people in your community.

No items found.
CREATIVE DIRECTION & DESIGN SYSTEM

Initially both institutions wanted to lead with their own design guidelines.

Given the urgency of the project and the potential issues with conflicting approvals, I decided to create a new (neutral) creative ground that both clients could agree with. This allowed us to create a new identity for the project and to move intentionally fast.

EXPLORATIONS

We looked at the most renowned websites in public health , but most were too serious and crowded. 

We explored illustration, but despite being fun it wasn’t perceived as serious enough by our audience.

WIREFRAMING AND PROTOTYPING

We started  wireframing on Figma to test basic flows and come up with the information architecture. This also helped to familiarize the (non technical team) at UCSF with basic design processes before moving on to final design and implementation on Webflow.

FEEDBACK & VALIDATION

Received feedback from Doctors, Researchers, Admin Employees and Engineers in two countries. 

Simplified the process to prioritize feedback from power users and doctors and managed the process on a shared Google Doc.

Ultimately, alignment came from building trust with key stakeholders and finding a key partner / lead on each team to work with.

RESULTS

The website has been used across medical communities in the US and Latin America (it’s primary markets).

Reception within the medical community has been strong and there are plans for a phase 2 with a stronger focus on educating users as well as integrating an AI-assisted bot to help with preliminary diagnosis.

LIVE SITE
Concept • Branding • UX/UI • Webflow Implementation
PICME

A photo-based dating app for GenZ that auto generates conversations based on your pictures.
Online dating sucks and GenZ’ers are particularly shy when starting conversations.

The market is commoditized and people expect standard features (likes, super likes, etc), but also crave differentiation.
Created an experience that mixes elements of familiarity, but also makes the main benefit of the app clear (interest based conversations and clues).

No items found.
CREATIVE DIRECTION & DESIGN SYSTEM

Initially both institutions wanted to lead with their own design guidelines.

Given the urgency of the project and the potential issues with conflicting approvals, I decided to create a new (neutral) creative ground that both clients could agree with. This allowed us to create a new identity for the project and to move intentionally fast.

EXPLORATIONS

We looked at the most renowned websites in public health , but most were too serious and crowded. 

We explored illustration, but despite being fun it wasn’t perceived as serious enough by our audience.

WIREFRAMING AND PROTOTYPING

We started  wireframing on Figma to test basic flows and come up with the information architecture. This also helped to familiarize the (non technical team) at UCSF with basic design processes before moving on to final design and implementation on Webflow.

FEEDBACK & VALIDATION

Received feedback from Doctors, Researchers, Admin Employees and Engineers in two countries. 

Simplified the process to prioritize feedback from power users and doctors and managed the process on a shared Google Doc.

Ultimately, alignment came from building trust with key stakeholders and finding a key partner / lead on each team to work with.

RESULTS

The website has been used across medical communities in the US and Latin America (it’s primary markets).

Reception within the medical community has been strong and there are plans for a phase 2 with a stronger focus on educating users as well as integrating an AI-assisted bot to help with preliminary diagnosis.

LIVE SITE
Concept • Branding • UX/UI • Webflow Implementation
ACCESS COVID

Is a dual-language hub with the latest summarized updates on COVID-19 for doctors and users.Built fully on Webflow.
In the middle of the pandemic it was hard for doctors (and users) to find trustworthy information on COVID-19. This was even harder in Spanish-speaking countries.

Two leading institutions (UCSF and UNAM) decided to summarize, translate and validate the latest information and Monterde Studio create a user experience that allows both doctors and users to access the best information, while allowing the client (UCSF/UNAM) to self-serve and update the information on an ongoing basis after the project’s launch.

No items found.
CREATIVE DIRECTION & DESIGN SYSTEM

Initially both institutions wanted to lead with their own design guidelines.

Given the urgency of the project and the potential issues with conflicting approvals, I decided to create a new (neutral) creative ground that both clients could agree with. This allowed us to create a new identity for the project and to move intentionally fast.

EXPLORATIONS

We looked at the most renowned websites in public health , but most were too serious and crowded. 

We explored illustration, but despite being fun it wasn’t perceived as serious enough by our audience.

WIREFRAMING AND PROTOTYPING

We started  wireframing on Figma to test basic flows and come up with the information architecture. This also helped to familiarize the (non technical team) at UCSF with basic design processes before moving on to final design and implementation on Webflow.

FEEDBACK & VALIDATION

Received feedback from Doctors, Researchers, Admin Employees and Engineers in two countries. 

Simplified the process to prioritize feedback from power users and doctors and managed the process on a shared Google Doc.

Ultimately, alignment came from building trust with key stakeholders and finding a key partner / lead on each team to work with.

RESULTS

The website has been used across medical communities in the US and Latin America (it’s primary markets).

Reception within the medical community has been strong and there are plans for a phase 2 with a stronger focus on educating users as well as integrating an AI-assisted bot to help with preliminary diagnosis.

LIVE SITE
Concept • Branding • UX/UI • Webflow Implementation
ALMA

Alma is a curation of the finest in Latin American Textiles and Fashion for whom we did sourcing, production and art direction and Brand Design.

No items found.
CREATIVE DIRECTION & DESIGN SYSTEM

Initially both institutions wanted to lead with their own design guidelines.

Given the urgency of the project and the potential issues with conflicting approvals, I decided to create a new (neutral) creative ground that both clients could agree with. This allowed us to create a new identity for the project and to move intentionally fast.

EXPLORATIONS

We looked at the most renowned websites in public health , but most were too serious and crowded. 

We explored illustration, but despite being fun it wasn’t perceived as serious enough by our audience.

WIREFRAMING AND PROTOTYPING

We started  wireframing on Figma to test basic flows and come up with the information architecture. This also helped to familiarize the (non technical team) at UCSF with basic design processes before moving on to final design and implementation on Webflow.

FEEDBACK & VALIDATION

Received feedback from Doctors, Researchers, Admin Employees and Engineers in two countries. 

Simplified the process to prioritize feedback from power users and doctors and managed the process on a shared Google Doc.

Ultimately, alignment came from building trust with key stakeholders and finding a key partner / lead on each team to work with.

RESULTS

The website has been used across medical communities in the US and Latin America (it’s primary markets).

Reception within the medical community has been strong and there are plans for a phase 2 with a stronger focus on educating users as well as integrating an AI-assisted bot to help with preliminary diagnosis.

LIVE SITE
Concept • Branding • UX/UI • Webflow Implementation
ENTREPRENEUR

Curation, editorial design, and publishing of the
2015 annual Entrepreneur issue.

In partnership with Mexico's Ministry of Economy.

No items found.
CREATIVE DIRECTION & DESIGN SYSTEM

Initially both institutions wanted to lead with their own design guidelines.

Given the urgency of the project and the potential issues with conflicting approvals, I decided to create a new (neutral) creative ground that both clients could agree with. This allowed us to create a new identity for the project and to move intentionally fast.

EXPLORATIONS

We looked at the most renowned websites in public health , but most were too serious and crowded. 

We explored illustration, but despite being fun it wasn’t perceived as serious enough by our audience.

WIREFRAMING AND PROTOTYPING

We started  wireframing on Figma to test basic flows and come up with the information architecture. This also helped to familiarize the (non technical team) at UCSF with basic design processes before moving on to final design and implementation on Webflow.

FEEDBACK & VALIDATION

Received feedback from Doctors, Researchers, Admin Employees and Engineers in two countries. 

Simplified the process to prioritize feedback from power users and doctors and managed the process on a shared Google Doc.

Ultimately, alignment came from building trust with key stakeholders and finding a key partner / lead on each team to work with.

RESULTS

The website has been used across medical communities in the US and Latin America (it’s primary markets).

Reception within the medical community has been strong and there are plans for a phase 2 with a stronger focus on educating users as well as integrating an AI-assisted bot to help with preliminary diagnosis.

LIVE SITE