Picme

Brand strategy • Brand identity • UX/UI • Web
ACCESS COVID
Is a dual-language hub with the latest summarized updates on COVID-19 for doctors and users.
Built fully on Webflow.
PROBLEM

Online dating sucks and GenZ’ers are particularly shy when starting conversations. 

The market is commoditized and people expect standard features (likes, super likes, etc), but also crave differentiation.

SOLUTION

Created an experience that mixes elements of familiarity, but also makes the main benefit of the app clear (interest based conversations and clues).

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INITIAL BRAND IDENTITY RESEARCH

I worked with the client and potential users to understand their needs and then explored a few different moodboards to define the initial look and feel.

BRAND EXPLORATIONS

Once we settled for FUN as the key value, we developed the brand's personality, storytelling and key attributes.

We explored different paths to represent FUN, and ended up focusing on vibrant colors, playful iconography and inclusive illustration.

BRAND IDENTITY

The final result is a system that combines the benefit of the app with the brand's personality.

APP WIREFRAMES

We wireframe on Figma and started mapping user journeys and designing basic UI to get feedback from users and iterate before moving to full production, with required Eng resources.

BETA APP

Product currently Beta Testing in Austin

LIVE SITE
Brand strategy • Brand identity • UX/UI • Web
ALMA
Alma is a curation of the finest in Latin American Textiles and Fashion.
Role

Created an experience that mixes elements of familiarity, but also makes the main benefit of the app clear (interest based conversations and clues).

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INITIAL BRAND IDENTITY RESEARCH

I worked with the client and potential users to understand their needs and then explored a few different moodboards to define the initial look and feel.

BRAND EXPLORATIONS

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Brand strategy • Brand identity • UX/UI • Web
PICME
(ongoing project)
A photo-based dating app for GenZ that auto generates conversations based on your pictures.
PROBLEM

Online dating sucks and GenZ’ers are particularly shy when starting conversations. 

The market is commoditized and people expect standard features (likes, super likes, etc), but also crave differentiation.

OBJECTIVE & SOLUTION

Created an experience that mixes elements of familiarity, but also makes the main benefit of the app clear (interest based conversations and clues).

No items found.
INITIAL BRAND IDENTITY RESEARCH

I worked with the client and potential users to understand their needs and then explored a few different moodboards to define the initial look and feel.

BRAND EXPLORATIONS

Once we settled for FUN as the key value, we developed the brand's personality, storytelling and key attributes.

We explored different paths to represent FUN, and ended up focusing on vibrant colors, playful iconography and inclusive illustration.

BRAND IDENTITY

The final result is a system that combines the benefit of the app with the brand's personality.

APP WIREFRAMES

We wireframe on Figma and started mapping user journeys and designing basic UI to get feedback from users and iterate before moving to full production, with required Eng resources.

(REAL WORLD) FEEDBACK & VALIDATION

The initial reaction to the brand and visual identity was very strong, but as expected we needed to refine certain parts of the UX/UI so users would better understand brand new features and improve usability.

BETA APP

Product currently Beta Testing in Austin

WEB WIREFRAMING & PROTOTYPING

Focus is on a scrollable, interactive landing page to support brand presence and explain key product features in a fun PICME way.

Brand strategy • Brand identity • UX/UI • Web
HOTBOOK
Is Mexico City’s leading lifestyle magazines.
ROLE
Sourcing, production, and set design for the fashion section
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Brand strategy • Brand identity • UX/UI • Web
ENTREPRENEUR
Curation, editorial design, and publishing of the 2015 annual Entrepreneur issue.

In partnership with Mexico's Ministry of Economy.
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explorations

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.