Picme

Brand strategy • Brand identity • UX/UI • Web
ZóCALO HEALTH

A Virtual family medicine service specifically for Latinos that provides same day appointments for the whole family and an expert to help you navigate anything we can’t treat directly

Zócalo Health offers same day virtual health care appointments and health care navigationassistance for a flat rate fee.

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INITIAL BRAND IDENTITY RESEARCH

I worked with the client and potential users to understand their needs and then explored a few different moodboards to define the initial look and feel.

BRAND EXPLORATIONS

Once we settled for FUN as the key value, we developed the brand's personality, storytelling and key attributes.

We explored different paths to represent FUN, and ended up focusing on vibrant colors, playful iconography and inclusive illustration.

BRAND IDENTITY

The final result is a system that combines the benefit of the app with the brand's personality.

APP WIREFRAMES

We wireframe on Figma and started mapping user journeys and designing basic UI to get feedback from users and iterate before moving to full production, with required Eng resources.

BETA APP

Product currently Beta Testing in Austin

LIVE SITE
Brand strategy • Brand identity • UX/UI • Web
YUVO 

Yuvo supports the Community Health Centers (CHCs)and
Federally Qualified Health Centers (FQHCs) across the country
providing quality care to those who need it most.

Yuvo’s administrative services and managed-care contracting engine provide you with the foundation needed to reach more people in your community.

No items found.
INITIAL BRAND IDENTITY RESEARCH

I worked with the client and potential users to understand their needs and then explored a few different moodboards to define the initial look and feel.

BRAND EXPLORATIONS

Once we settled for FUN as the key value, we developed the brand's personality, storytelling and key attributes.

We explored different paths to represent FUN, and ended up focusing on vibrant colors, playful iconography and inclusive illustration.

BRAND IDENTITY

The final result is a system that combines the benefit of the app with the brand's personality.

APP WIREFRAMES

We wireframe on Figma and started mapping user journeys and designing basic UI to get feedback from users and iterate before moving to full production, with required Eng resources.

BETA APP

Product currently Beta Testing in Austin

LIVE SITE
Brand strategy • Brand identity • UX/UI • Web
PICME

A photo-based dating app for GenZ that auto generates conversations based on your pictures.
Online dating sucks and GenZ’ers are particularly shy when starting conversations.

The market is commoditized and people expect standard features (likes, super likes, etc), but also crave differentiation.
Created an experience that mixes elements of familiarity, but also makes the main benefit of the app clear (interest based conversations and clues).

No items found.
INITIAL BRAND IDENTITY RESEARCH

I worked with the client and potential users to understand their needs and then explored a few different moodboards to define the initial look and feel.

BRAND EXPLORATIONS

Once we settled for FUN as the key value, we developed the brand's personality, storytelling and key attributes.

We explored different paths to represent FUN, and ended up focusing on vibrant colors, playful iconography and inclusive illustration.

BRAND IDENTITY

The final result is a system that combines the benefit of the app with the brand's personality.

APP WIREFRAMES

We wireframe on Figma and started mapping user journeys and designing basic UI to get feedback from users and iterate before moving to full production, with required Eng resources.

BETA APP

Product currently Beta Testing in Austin

LIVE SITE
Brand strategy • Brand identity • UX/UI • Web
ACCESS COVID

Is a dual-language hub with the latest summarized updates on COVID-19 for doctors and users.Built fully on Webflow.
In the middle of the pandemic it was hard for doctors (and users) to find trustworthy information on COVID-19. This was even harder in Spanish-speaking countries.

Two leading institutions (UCSF and UNAM) decided to summarize, translate and validate the latest information and Monterde Studio create a user experience that allows both doctors and users to access the best information, while allowing the client (UCSF/UNAM) to self-serve and update the information on an ongoing basis after the project’s launch.

No items found.
INITIAL BRAND IDENTITY RESEARCH

I worked with the client and potential users to understand their needs and then explored a few different moodboards to define the initial look and feel.

BRAND EXPLORATIONS

Once we settled for FUN as the key value, we developed the brand's personality, storytelling and key attributes.

We explored different paths to represent FUN, and ended up focusing on vibrant colors, playful iconography and inclusive illustration.

BRAND IDENTITY

The final result is a system that combines the benefit of the app with the brand's personality.

APP WIREFRAMES

We wireframe on Figma and started mapping user journeys and designing basic UI to get feedback from users and iterate before moving to full production, with required Eng resources.

BETA APP

Product currently Beta Testing in Austin

LIVE SITE
Brand strategy • Brand identity • UX/UI • Web
ALMA

Alma is a curation of the finest in Latin American Textiles and Fashion for whom we did sourcing, production and art direction and Brand Design.

No items found.
INITIAL BRAND IDENTITY RESEARCH

I worked with the client and potential users to understand their needs and then explored a few different moodboards to define the initial look and feel.

BRAND EXPLORATIONS

Once we settled for FUN as the key value, we developed the brand's personality, storytelling and key attributes.

We explored different paths to represent FUN, and ended up focusing on vibrant colors, playful iconography and inclusive illustration.

BRAND IDENTITY

The final result is a system that combines the benefit of the app with the brand's personality.

APP WIREFRAMES

We wireframe on Figma and started mapping user journeys and designing basic UI to get feedback from users and iterate before moving to full production, with required Eng resources.

BETA APP

Product currently Beta Testing in Austin

LIVE SITE
Brand strategy • Brand identity • UX/UI • Web
ENTREPRENEUR

Curation, editorial design, and publishing of the
2015 annual Entrepreneur issue.

In partnership with Mexico's Ministry of Economy.

No items found.
INITIAL BRAND IDENTITY RESEARCH

I worked with the client and potential users to understand their needs and then explored a few different moodboards to define the initial look and feel.

BRAND EXPLORATIONS

Once we settled for FUN as the key value, we developed the brand's personality, storytelling and key attributes.

We explored different paths to represent FUN, and ended up focusing on vibrant colors, playful iconography and inclusive illustration.

BRAND IDENTITY

The final result is a system that combines the benefit of the app with the brand's personality.

APP WIREFRAMES

We wireframe on Figma and started mapping user journeys and designing basic UI to get feedback from users and iterate before moving to full production, with required Eng resources.

BETA APP

Product currently Beta Testing in Austin

LIVE SITE